AI Not Exactly a Selling Point for Consumers
Promoting a product’s AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as “Artificial Intelligence” makes people …
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Promoting a product’s AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as “Artificial Intelligence” makes people …
The streaming platform, which serves some 83.6 million households, boasted that the technology, developed by The Trade Desk, will offer advertisers more precise prospect targeting and a more secure means …
Red101 differs from the first generation of e-commerce by leveraging AI-powered technology to mitigate supply chain inefficiencies, enabling fairer, more transparent, and safer trading for smaller retailers. The post AI-Powered …
Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what’s needed to ensure its responsible use. The post For CRM, AI Advances More …
Onramp’s e-book guides e-commerce sellers through goal setting for the event to help them prepare for inventory management and marketing campaigns. It further provides advice for strategic product selection, pricing, …
The adage “different strokes for different folks” now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid …
ConvertKit founder and CEO Nathan Barry bootstrapped his startup strategy 11 years ago with only $5,000 and a small garage to grow his fledgling firm into a $30 million business. …